The 9 Secrets to Successful Social Media Marketing
What is social media marketing? A social media marketing strategy seeks to reach people on the most used networks of today's generation -- Facebook, Instagram, YouTube, and Twitter. The future of social media marketing is bright -- more people use social networks now than ever before, and marketing via these channels is essentially funnelling your ads directly into the palms of your ideal customers. Here are 9 secrets to successful social media advertising.
Find Your Place in the Market
The first thing to do before embarking on a social media marketing campaign is to understand where your products or services fit into the market. What is your unique value proposition and what makes you different? In a sea of competitors, you need to be able to offer your prospective clients with something no one else does. Build your marketing campaigns based on what makes you unique.
Understand Your Audience
Social media, particularly Facebook, allows you to drill down paid ads to an impressively granular level. For example, if you offer bath products, you can market only to women between the ages of 18-75 in a particular area and you can market to married men in that same age range for a short period of time before major gift-giving holidays. However, to make use of this feature, you need to really understand who your core audience is. What drives them? What do they want? How can you give it to them?
Develop a Content Plan
Every good social media marketing plan is done in advance. While the platforms are rewarding more organic behaviour, it's impossible for most businesses to do social media marketing on a day-to-day basis. Instead, create a plan a month or so in advance. Include holidays relevant to your niche and publish certain types of content on certain days to increase user engagement.
Discover a Social Media Scheduling Tool That Works for You
Again, it's difficult (and unnecessary) to attempt to do social media marketing manually. Instead, find a scheduling tool you like, such as Buffer or Hootsuite, and use it to schedule your posts in advance. Schedule them every week or every month and the tool takes care of posting at the time you specify. When you work with a social media marketing agency, they typically take care of scheduling for you.
Set Up Paid Social Marketing Ads
Social media platforms like Facebook and Instagram are free to join and post on, but building social stats organically is tough. Today, social networks are pay to play and if you want your ads in front of the max number of potential customers, you're going to have to break out your checkbook. That said, social media marketing is affordable and allows you to specifically target your ideal audience.
Set Up Social Media Analytics
Social media analytics is critical to monitoring the efficacy of your marketing campaigns. Set up analytics tools, like Hootsuite or SEMRush, to monitor how your campaigns are performing, especially in relation to your competitors. Without analytics, you're essentially operating blind and hoping that your marketing dollars are being put to good use.
Play Around with Content, Images, Posting Times, etc.
There are some general "best practices" that apply to all markets, however, it's not definitive and can vary a lot between different audiences. For example, the majority of people are on social platforms between 1:00 p.m. and 3:00 p.m., but this may or may not be true for your market. Graphics may appeal more to some audiences, while polls or perhaps short tips are preferred by other audiences. Experiment with different posting times, images, and content and use analytics to determine what your audience responds to the most.
Evaluate What Works and What Doesn't
The purpose of analytics is to gauge what works -- and what doesn't. You need visibility into how your audience is interacting with your posts. Are your posts getting likes, shares, and comments? How many views are your videos getting? Social analytics can provide you with the information needed to make critical decisions about your marketing campaigns.
Continually Refine Your Process
One of the benefits of social media marketing for business is that you can use the data from analytics to continually refine your process. If something doesn't work, toss it and try something else. You're not stuck with it. If something does work and your audience responds to it, you can create more of that same type of content. Always be working on your process and looking for new ways to post fun, interesting, and engaging content.
With rapidly evolving platforms, social media marketing can be hard to figure out. As soon as you get your finger on something, it changes and there's a whole new way of doing things. Instead of trying to keep up with effective social media advertising, you can employ social media marketing services to do the heavy lifting for you. Your social media marketing agency will work with you to create compelling content that is on-brand and will help you post according to best practices. They'll use analytics to discover the most effective content for your specific audience and will constantly be working on optimising your channels.
Our Social Media Marketing Fundamentals
The Best Social Media Marketing
Agile's Social Media Marketing Services
Proven Social Media Marketing Strategies
Agile Marketing Australia's social media marketing services can help you see immediate results on your social media channels. We help you engage and grow your audience through the use of laser-targeted, cost-effective social media marketing strategies that have been proven successful.
What Can Social Media Marketing Do for You?
Social media marketing is among the most versatile types of marketing available today. Social media advertising can:
Give you the best ROI for your budget
Target people most likely to purchase from you
Develop meaningful conversations with people loyal to your brand and potential customers
Advertise sales, scarcity offers, and other promotions
Generate followers and website traffic quickly
Agile's Social Media Marketing Services
At Agile Marketing Australia, we offer a wide variety of services geared towards social media marketing best practices.
Even with the advent of newer social media platforms like Snapchat and Instagram, Facebook remains the top social channel for both B2B and B2C audiences.
Instagram is quickly becoming one of the most highly used social platforms along with Facebook and Twitter. It's highly visually engaging and the right advertisements can immerse customers in your brand.
LinkedIn is an important component of any savvy social media marketing campaign, but even more so for B2B companies. LinkedIn can help you reach key individuals within a business, particularly decision-makers.
Pinterest is similar to Instagram in the fact that it's a photo-based platform, but it operates very differently. Users pin graphics and photos to boards to organise ideas and there's no timeline, so marketing on this platform can be tricky. We have the expertise needed to make the most of Pinterest's unique platform.
Twitter is roughly as popular as Facebook and allows users to post bite-sized bits of information and graphics. At Agile Marketing Australia, we create short ads that pack a punch to maximize your reach.
What to Expect During Your Social Media Marketing Campaign
While no two social media marketing campaigns are the same, here's what you can expect when you work with Agile Marketing Australia.
Meet Our Team
You'll start by meeting our team and identifying points of contact that will be available to support you and answer your questions throughout your marketing campaigns.
We learn your business, get to know your audience, and develop a clear, step-by-step social media marketing strategy designed to help you reach previously identified goals.
Once your strategy in place, we create visually engaging, compelling ads using a variety of mediums including text, photos, graphics, and video. Before launching, we work with you to make sure they're on brand and exactly what you want.
Once your campaigns begin to launch, we monitor them closely. We pause ads that don't perform well and launch new ads to ensure that we are always running the most effective ads on every channel.
We believe communication is key for every project. Our team will develop reports every month to help you understand how your ads are performing and where your budget is going. We'll also help you track conversions, because you can't take likes and shares to the bank.
Why Choose Agile Marketing Australia for Your Social Media Marketing Needs
At Agile Marketing Australia, we're a social media marketing agency that knows the industry and what performs well. Social advertising is always changing, and we stay on top of the latest trends so your ads are never stale. We're an affordable, low-risk investment, and we're focused on results.
Ready to Get Started? Contact Us Today
Agile Marketing Australia offers comprehensive social media marketing services to help you utilize one of the most powerful advertising platforms in the world.
We can help you optimise your social media ads and refine your campaigns to reach more people for less money, generate website traffic, and create brand loyalty.
Contact our Sydney office today to learn more about how our team can help you craft build social media marketing campaigns that work.
We can also provide exceptional SEO Services, content marketing and even provide you with a brand new site with our web design experts.