Website Design

It’s a story as old as the first commercial domain name to be registered on March 15, 1985. In the beginning, Symbolics.com registered the domain name for their company. In so doing, they initiated what has become an important part of every company’s online presence. By now, you’ve probably already…

A/B testing, also called split testing, is a critical component of any digital marketing strategy. However, few business owners understand how A/B testing can really be used, what data can be gleaned from it, and how to implement changes recommended by the results. It’s important that entrepreneurs know what split…

What Is bounce rate? Bounce rate is a measure in Google Analytics that tells you the percentage of people who visit your website and then leave without clicking on anything. Per Google, a Bounce is a “single page session”. Generally, you want this rate to be low. Low bounce rate indicates that visitors…

2019 was a year for many upgraded techniques in the industry of web design. New breakthroughs in search engine optimisation, new tools for important metrics like conversion rates and creative new website design techniques all came to the forefront. Savvy companies used all of these advantages to create some of the…

According to one recent study, over 90% of all online interactions between a business and its customers still begins in the exact same way: with a search engine. This means that your organisation’s website is more than just a virtual business card. It potentially represents the beginning of what can…

You know that designing a website is essential to building an online presence. You know that there are enough resources out there for you to control your own web design planning. How do you leverage the available tools to create a great website? Here is the website design process in 7…

First impressions are crucial and for most companies today, their websites make the first impression for them. Whether you have a blog and a free eBook or an eCommerce web design, the way your website looks and performs is everything. Here’s a look at why conversion rates matter, what web…