Content Marketing

Your content marketing strategy is the bread and butter of your advertising in today’s information-driven climate. Billboard and newspaper ads just aren’t cutting it anymore, and consumers are looking online for rich content about topics and products that matter to them. Before you put on your writer’s hat and begin…

Good digital marketing is a long-term strategy; overall, preliminary metrics are unlikely to reveal significant data worthy of closer evaluation. That said, there are some early indicators of content marketing success that can encourage you to stay the course or modify your strategy. You might not get enough data to…

61% of B2B businesses name “generating leads” their number one challenge. That’s critical because around 63% of B2B and B2C consumers who are researching a brand or solutions today won’t buy for three months.  Given that three-month or more cycle, capturing those leads today is vital to creating a consistent flow of revenue…

If you’ve researched content marketing, you’ve seen impressive statements like these. Websites with blogs generate 67% more leads. Content marketing generates 3X the leads for 2/3 the cost of other forms of advertising. While these statements are true, actual content marketing ROI varies widely. At the end of the day,…

When people ask, what is content marketing?, the first thing that comes to mind is content. Any content strategy involves creating and publishing high-quality content. But you also need content promotion channels in place to help people who would appreciate this content find it. Then guide potential customers to your website where your focus on…

Content marketing reflects how customers shop today. They find products and services online. They research options online. The often buy online. And after the fact, they continue to view content to troubleshoot issues and stay informed and new offerings.  Because of this alignment, content marketing delivers the highest ROI of any marketing method.…

Technology is changing. So are customer expectations. In order to keep your content marketing fresh and meeting its goals, you need to stay up-to-date with content marketing trends. If someone asked us today: what is content marketing?, we’d likely give a very different answer than we would have just a couple…

Good riddance to the plaid jacket salespeople and cold calls of yesteryear. The Internet has completely changed how people shop and what they expect from people who want their business. While a “buy it now” copywriting style certainly has its place, people prefer content marketing content to fill their days, educate them and help them…

Whether you are just beginning your online marketing journey or you are looking for ways to improve your current efforts, content marketing should be one of your top priorities. You may have heard of newer, sexier “updates” to online marketing strategy like AI or machine learning, but all of this…