Search engine optimisation (SEO) has changed a lot over the years. It’s seen the practice of keyword stuffing, where people crammed articles full of keywords to the point that they weren’t readable to a human. We’ve seen link farms used by this or that seemingly reputable SEO agency. They would create hundreds of sites that link to…

Whether you recently launched your website or have been at this for a while, you may have noticed something peculiar. Most sites don’t get any traffic unless the business drives traffic to it through ads, emails or social media sharing. Why is this the case? Well, even if a website has been around for years, it’s nearly invisible…

When someone begins a new marketing campaign, one of the first things on the to-do list is setting goals. And smart goals include clear deadlines. So it’s natural that when someone decides to make search engine optimisation part of their overall marketing strategy, they want to know: “How long does it take to get results?” “When will this SEO campaign…

When one talks about the top SEO best practice, getting more external links is often the topic of discussion. But your internal link structure is just as important. Internal links guide both search engine crawlers and customers through your website. When done right, they enhance customer experience as well as search engine optimisation. Done poorly, these…