Search engine optimisation has come a long way since the mid-2000s when choosing a high ranking keyword and spamming your content with it was all you needed to rank on Google. Now, search engine rankings depend on a multitude of factors, most of which are focused on quality content creation. Here are 16 insider SEO secrets that will boost your website traffic.
Content Marketing Secrets
You’ve heard that content is king, and after Google’s latest algorithm update, it couldn’t be truer. These content marketing secrets will help increase your traffic and time spent on site by offering visitors engaging, valuable content.
1. Write Long-Form Content
Gone are the days where 300 words were the minimum required for a blog post, and 500 words were considered standard. The highest-ranking articles on Google are usually pages with more than 1200 words. Write long-form content to keep users engaged and search engines interested.
2. Participate in Guest Blogging
Guest blogging is an excellent way to appeal to another blogger’s audience and drive some of their users to your website. This is done through a mutually beneficial partnership, usually via swapping blogs or other services. Reach out to other content creators in your niche and ask for the opportunity to blog for their website, offering the same in return.
3. Give Old Content a Facelift
How long a page has been live on a website matters to search engine algorithms, but often, the content is too short or irrelevant to current users. Add additional text, images, media, headers, and other features to keep users engaged to older pages to maximise their value.
4. Create Downloadable Information Assets
Free downloads are a great way to engage users and promote your brand at the same time. You can repurpose and reorganise existing content on your site to form a comprehensive eBook, or you can offer a free one-page download with quick tips. These are also excellent lead generation tools, capturing the email address and contact information of warm leads.
5. Create Dynamic Email Marketing Campaigns
A good email marketing strategy can drive copious amounts of traffic to your website. Employ drip campaigns designed to follow the buyer’s journey, educating and building trust before making the hard sell. Be sure to segment your audiences and tailor your campaigns to each segment.
6. Publish and Share Infographics
Infographics are a highly engaging, visual way to capture the attention of your target audience. Often found on Pinterest and other image-based social media platforms, infographics provide quick tips or interesting facts in a way that draws users into your brand. One click and they’re on your website learning more.
Audio and Video Secrets
Video marketing is expanding exponentially, and podcasts are transforming the way users consume content. YouTube alone can help you drive thousands of visitors to your site each month.
7. Publish Videos on YouTube
YouTube is the second largest search engine compared to Google. If you’re not on the platform, now is the time to start. By hosting informative and engaging videos on YouTube with links back to your website, you can drive staggering amounts of traffic to your site since YouTube’s user base is so large.
8. Record and Publish Podcasts
User interest in podcasts is growing, and from a marketing perspective, they work similarly to video. You can host podcasts you’ve recorded about topics your users care about on platforms like SoundCloud or iTunes. Since those platforms boast millions of users, you’re getting excellent exposure.
Social Media Marketing Secrets
Social media gives you a powerful opportunity to market your brand directly into the hands of users. These social media secrets can help you use platforms like Facebook, Instagram, and LinkedIn to drive more traffic to your website.
9. Use Relevant Hashtags
Hashtags may feel spammy, especially if you haven’t been in social media marketing for long. However, they serve a greater purpose: on social sites like Instagram and Twitter, they help users find the content they’re interested in. Often, users will search for posts using a hashtag, and if your post lists the tag, it will show in their search.
10. Post Content to LinkedIn Publishing
LinkedIn Publishing is a newer social media platform for serious content creators who are interested in building their authority. Repost your blogs as-is on LinkedIn Publishing — Google does not count content posted here as duplicate and won’t penalise you for republishing. Take advantage of this by making your content work for you twice.
11. Post Consistently
There’s been a big debate in the content marketing industry about when the best time to post your content is, and there’s no real answer except “consistently.” It doesn’t matter if you post on Monday, or Thursday, or only on weekends. As long as you’re consistent and are posting on a regular basis, search engines will continue to crawl and rank your pages.
12. Take Advantage of Paid Social Advertising
Driving traffic to your website with organic social media is difficult; so for some extra, it’s pay to play. Fortunately, the cost of social media ads is low and the return on investment high. Paid social ads also feature a lot of granularity, allowing you to pinpoint your ads to the audience who is most likely to engage with your brand.
13. Explore Influencer Marketing
Today’s consumers are having a more difficult time getting on board with marketing messages from large companies or obscure brands. They’re on social and they pay attention to others on social. Influencer marketing allows you to create a mutually beneficial partnership with notable personalities on social media who will promote or endorse your brand on their channels. This creates trust in your brand and exposes it to the large audience of the influencer.
14. Engage in Remarketing
Remarketing is a newer advertising tactic that allows you to continue to market your brand to website visitors who have left without taking the desired action, such as calling, filling out a form, or downloading a guide. Your website puts small snippets of code called cookies on the user’s browser, which enables targeted ads to be displayed on other areas of the web to ideally redirect the warm lead back to your website.
Website SEO Secrets
What you do behind the scenes also contributes to the amount of traffic your website is able to generate. These tips will help you optimise your website from the inside out.
15. Reduce Your Page Load Time
Web users are notoriously impatient and won’t wait even seconds for a website to load. If your load times are over 5 seconds, users are likely booking it before they see anything. 2-5 seconds isn’t terrible, but every second after 2 increases your bounce rates accordingly. Ideally, your site load time is 2 seconds or less.
16. Disavow Toxic Domains
As the emphasis on content creation grew, users got the idea to post thin, basic content on article directories with links back to their site en masse. These backlinks were valuable at first, increasing a website’s ranking and driving more traffic to it. However, as search engine algorithms grew smarter, these article directories — and other low-value websites like it — were identified and blacklisted by Google. If your website links to any domain considered “toxic,” you receive a penalty that makes it difficult to rank. Submit a disavow to formally tell Google you no longer want to be associated with toxic websites and be sure to only link out to and get backlinks from credible sites.
Should You Hire an SEO Company?
Search engine optimisation has grown into an ever-changing living organism. Keeping on top of content creation, content marketing, on-page SEO, social media marketing, and more when you’re running a business can be exponentially difficult. An SEO company can help you optimise your website regularly to comply with search engine algorithms and user intent, while you focus on generating revenue for your business.